Subject overview
The subject introduces students to the challenges of starting a new and sustainable business venture in a travel, tourism and hospitality setting. The subject programme covers various theoretical and practical aspects of sustainable entrepreneurship and innovations management that will help students gain skills to develop a feasible business plan in travel, tourism and hospitality.
Aims
The subject aims to:
- Equip students with theoretical knowledge about entrepreneurship, innovations and business planning in travel, tourism and hospitality
- Develop appreciation for sustainable tourism practices
- Develop skills for applying the theoretical knowledge into sustainable tourism business practice
- Develop managerial, decision-making, creative thinking, planning and organisational skills
- Provide students with skills for effective and efficient business planning in tourism
- Raise awareness about the social and ethical issues of entrepreneurship in tourism
Learning outcomes
After completing the subject students should be able to:
- Appreciate sustainability as a concept
- Develop, introduce and successfully apply sustainable tourism practices
- Understand the key aspects of entrepreneurship in tourism context
- Critically evaluate the role of innovations in the entrepreneurial process in tourism
- Identify the key elements and steps in developing a business plan
- Develop and justify a business plan
- Formulate a competitive business strategy
- Create an innovative marketing mix to attract customers
- Know how to finance the business venture
- Evaluate the feasibility of the business idea
- Identify and manage risks in the business process
- Apply sustainability concept in all aspects and stages of entrepreneurship in tourism
Transnational Curriculum "Sustainable Entrepreneurship in Tourism" - University Level
Objectives of the program
This program has the main objective to provide students with the know-how and knowledge of developing entrepreneurship in a sustainable way. Modern circumstances of operating a business must include methods and ways of implementing sustainable activities. The aim is to educate quality human resources that will represent successful entrepreneurs for future establishing viable businesses in different fields. This is done in order to boost economic development in accordance with modern needs in global terms.
Program outcomes
By completing this program students will gain competences which will help them become successful entrepreneurs and start up a new business that will be sustainable in many ways. Not only will they acquire the basic knowledge about entrepreneurship and sustainability but also the importance of implementing sustainable-based innovation, the major implications of the new establishment on society, economy and environment. They will also be ready to choose the right marketing management that is related to sustainability, to successfully manage human resources in order for them to implement sustainability in their own workplaces, as well as proper risk management and situational analysis in order to determine the surroundings, its positive and negative influences, and according to this to take corrective action when needed. These different fields are divided into topics which are logically connected into the program. Furthermore, the provided theoretical information and knowledge will be supplemented with quality practical advices or best practices of conducting business in a sustainable manner, as well as lecturing by members of the tourism business community.
Transnational Curriculum "Sustainable Entrepreneurship in Tourism" - VET Level
