Subject overview

The subject introduces students to the challenges of starting a new business venture in a travel, tourism and hospitality setting. The subject programme covers various theoretical and practical aspects of entrepreneurship and innovations management that will help students gain skills to develop a feasible business plan in travel, tourism and hospitality.



The subject aims to:

  • Equip students with theoretical knowledge about entrepreneurship, innovations and business planning in travel, tourism and hospitality
  • Develop skills for applying the theoretical knowledge into tourism business practice
  • Develop managerial, decision-making, creative thinking, planning and organisational skills
  • Provide students with skills for effective and efficient business planning in tourism
  • Raise awareness about the social and ethical issues of entrepreneurship in tourism


Learning outcomes

After completing the subject students should be able to:

  • Understand the key aspects of entrepreneurship in tourism context
  • Critically evaluate the role of innovations in the entrepreneurial process in tourism
  • Identify the key elements and steps in developing a business plan
  • Develop and justify a business plan
  • Formulate a competitive business strategy
  • Create an innovative marketing mix to attract customers
  • Know how to finance the business venture
  • Evaluate the feasibility of the business idea
  • Identify and manage risks in the business process
  • Evaluate the social and ethical issues in entrepreneurship in tourism


Transnational Curriculum "Entrepreneurship in Tourism and Related Industries" - University Level

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