It is meaningful to pay attention to Philip Kotler’s branding marketing advocacy: „The art of marketing is the art of branding.” More importantly, the clarification that „in the absence of a branding, the price is everything and the one- winners are those with the lowest prices ...” (Hammond, 2003).

Tourism Branding

The Master Class "Tourism Branding" includes the following courses:

  • Tourism Branding I: Brand and Brand Positioning - Course & Workshop
  • Tourism Branding II: Copywriting (Brand Personality and Headlines) - Workshops
  • Tourism Branding III: Copywriting (Brand Name) - Workshop

 

Elaborated by: Assoc. Prof. Dr. Stefan Serezliev, Bulgaria

 

Help with Search courses
Course Image Tourism Branding I: Brand and Brand Positioning
Tourism Branding I: Brand and Brand Positioning
Self enrolment

In this copywriting course & workshop, you will learn how to create and put into practice the brand positioning of your brand. Proper brand positioning will give you important competitive advantages.

Aims & Objectives

Upon successful completion of the course and the workshop, you will know:

  • What are the role and importance of brand, branding and brand positioning in tourism brand management?
  • How to create a great brand positioning?

You will be able to:

  • Create the right brand positioning for different target groups;
  • Work in different strategic and tactical teams concerning brand building.

Format:

Teamwork (under lecturer supervising and collaboration)

Elaborated by: Assoc. Prof. Dr. Stefan Serezliev, Bulgaria

Course
Course Image Tourism Branding II: Copywriting - Brand Personality and Headlines
Tourism Branding II: Copywriting - Brand Personality and Headlines
Self enrolment

In this copywriting workshop, you will learn how to create correct brand personality and headlines.

You will play with various strategic and creative approaches that have proven to be highly effective in professional practice.

Aims & Objectives

Upon successful completion of the workshop, you will know:

  • What are the role of headlines and slogan in brand communications?
  • Different strategic and creative approaches in their creation;

You will be able to:

  • Create and use the right headlines according to aims of brand building;
  • How to integrate the headlines with brand personality; Use various appeals and more…
  • Participate in teams of different strategic and tactical levels in creating and managing tourism brand building.

Format:

Teamwork (under lecturer supervising and collaboration)

Elaborated by: Assoc. Prof. Dr. Stefan Serezliev, Bulgaria

Course
Course Image Tourism Branding III: Copywriting - Brand Name
Tourism Branding III: Copywriting - Brand Name
Self enrolment

In this copywriting workshop, you will learn how to create your proper brand name and put into practice.

You will play with various strategic and creative approaches that have proven to be highly effective in professional practice.

Workshop description

Aims & Objectives

Upon successful completion of the workshop, you will know:

  • What are the role and importance of different types of brand name and their specificity in tourism brand management?
  • Different strategic and creative approaches in their creation;

You will be able to:

  • Create and use the right brand name for different target groups;
  • How to evaluate your brand;
  • Use various appeals in their creation;
  • Participate in teams of different strategic and tactical levels in creating and managing tourism branding.

Format:

Teamwork (under lecturer supervising and collaboration)

Elaborated by: Assoc. Prof. Dr. Stefan Serezliev, Bulgaria

Course