It is meaningful to pay attention to Philip Kotler’s branding marketing advocacy: „The art of marketing is the art of branding.” More importantly, the clarification that „in the absence of a branding, the price is everything and the one- winners are those with the lowest prices ...” (Hammond, 2003).

Tourism Branding

The Master Class "Tourism Branding" includes the following courses:

  • Tourism Branding I: Brand and Brand Positioning - Course & Workshop
  • Tourism Branding II: Copywriting (Brand Personality and Headlines) - Workshops
  • Tourism Branding III: Copywriting (Brand Name) - Workshop


Elaborated by: Assoc. Prof. Dr. Stefan Serezliev, Bulgaria


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