4 modules and 20 units will reveal students the secrets of becoming a successful entrepreneur. This brief practical guide will spice up the entrepreneurial knowledge of the young people.
Elaborated by: M.A. Emina Veliu, North Macedonia
It is meaningful to pay attention to Philip Kotler’s branding marketing advocacy: „The art of marketing is the art of branding.” More importantly, the clarification that „in the absence of a branding, the price is everything and the one- winners are those with the lowest prices ...” (Hammond, 2003).
The Master Class "Tourism Branding" includes the following courses:
- Tourism Branding I: Brand and Brand Positioning - Course & Workshop
- Tourism Branding II: Copywriting (Brand Personality and Headlines) - Workshops
- Tourism Branding III: Copywriting (Brand Name) - Workshop
Elaborated by: Assoc. Prof. Dr. Stefan Serezliev, Bulgaria
Choosing a career is a process that helps us to reveal oneself (interests, preferences, abilities, will), to reveal the profession (overlook, practice, discussion with professionals, information) and to make professional choice (research, job applications, rejection of agreements).
Elaborated by: Genta Xhelili (Lepuri), Albania
The economy was pictured until recently as linear, with a strong tendency to satisfy the consumers’ needs with brand new products, somehow to give them a feeling of exclusivity. However, a full range of environmental, socio-demographic and economic indicators, mostly alarming, rose the need to change our consumption and production habits. One of the main and current issues discussed in the media is climate change, of which principal source is, according to studies, households’ consumption, thus including consumption of tourism. To tackle this problem, new ways of thinking the economy appeared since few years, in particular in developed countries, and circular economy embodies most of them.
Elaborated by: Media Suite, Greece