Objectives of the program
The main objective of this program is to educate and train quality entrepreneurial staff that is able to conduct business operations in an international setting by starting a transnational enterprise. Businesses nowadays cooperate on a global scale. Technological advancement is the reason for the fact that almost no business exists that operates only on a national level. The educated participants from this program will be able to tackle the various challenges that arise from international cooperation.
By completing this program students will gain knowledge about the challenges of setting up and operating a transnational business from an entrepreneurial point of view. In this sense the students will not only be knowledgeable about the basic fundamentals of entrepreneurship, globalization and international entrepreneurship, but they will also be able to determine the different international economic relations of transnational businesses, to choose the best strategy for international marketing, to solve the legal implications that can arise from international cooperation of the business entity, as well as to successfully manage the diverse workforce in the establishment itself. Furthermore, the participants of this program will also be able to assess the different risks that can arise from international operating and then to manage them accordingly, as well as to assess the surroundings through choosing a correct situational analysis, including a SWOT-analysis of the transnational business/enterprise. In order to be more prepared for real-life situations the students will be provided needed information with practical significance by presenting numerous best practices of operating international/transnational business entities. The above mentioned aspects of conducting business in a transnational environment are divided into logical topics. In this way students will gradually be provided the needed knowledge, regarding this field. An important part of the program is also the visits by professionals/experts from the international/transnational business community who will provide quality lectures to the students and give them useful advice.
Content of the Program
Included in the program are 11 different topics, with a total of 100 contact hours. These contact hours are divided between the topics where the hours range from 7 to 12 hours individually. The topics are structured in a logical manner in order the students gradually to acquire knowledge about transnational entrepreneurship. In this sense, the topics examine the most important aspects of international operations of transnational establishments. The knowledge that comes out of these examined aspects in the program is needed for setting up a new venture by the future entrepreneurs. When a topic finishes the students will have tests in order to determine the level of acquired knowledge for each topic. The final grade will not be comprised only from the written tests done by the students, but also their overall interactivity during lectures, group and homework as well the created and presented business plans. In order the students to be more prepared for real situations in the future, renowned professional lecturers from the transnational business community will participate in the program by transferring their knowledge and experiences to the students. At the end of the program the students will be given certificates for participation and completion of this program.
Involvement of the business professionals and experts in lectures
An important part of this program is the very involvement of professionals who have the expertise and knowledge as successful entrepreneurs in transnational enterprises. The involved professionals will conduct lectures that relate to the topics included in the program. In this way the gained theoretical knowledge will be supplemented by proper practical knowledge about transnational entrepreneurship.