Subject overview
The subject introduces students to the challenges of starting a new business venture in a travel, tourism and hospitality and operating it in an international setting. The subject programme covers various theoretical and practical aspects of entrepreneurship and innovations management that will help students gain skills to develop a feasible business plan in travel, tourism and hospitality. Furthermore, it introduces students to the concept of international business and how they can successfully manage a tourist company in an international context.
Aims
The subject aims to:
- Equip students with theoretical knowledge about entrepreneurship, innovations and business planning in travel, tourism and hospitality
- Equip students with knowledge and skills in managing a new business venture in an international context
- Develop skills for applying the theoretical knowledge into tourism business practice
- Develop managerial, decision-making, creative thinking, planning and organisational skills
- Provide students with skills for effective and efficient business planning in tourism
- Raise awareness about the social and ethical issues of entrepreneurship in tourism
Learning outcomes
After completing the subject students should be able to:
- Understand the key aspects of entrepreneurship in tourism context
- Critically evaluate the role of innovations in the entrepreneurial process in tourism
- Identify the key elements and steps in developing a business plan
- Develop and justify a business plan
- Formulate a competitive international business strategy
- Be able to a suitable entry mode for internationalisation of a tourism business
- Create an innovative marketing mix to attract international customers
- Know how to finance the business venture
- Evaluate the feasibility of the international business idea
- Identify and manage international risks in the business process
- Evaluate the social and ethical issues in entrepreneurship in tourism
Transnational Curriculum "Transnational Entrepreneurship in Tourism" - University Level
