Course Image Course 5: Analysis of the International Business Environment

The topic introduces readers to the concept of micro and macro environment, internal and external factors that shape the business development. Presented are the main tools, approaches and model for analysis – PESTEL framework for international macro environment, Porter’s Five Competitive framework for analysis of microenvironment, Porter’s Value chain analysis for internal environment and SWOT/TOWS matrix. 

Elaborated by: Prof. DrSc. Sonia Mileva, Bulgaria