Subject overview
The subject introduces students to the challenges of starting a new business venture in a travel, tourism and hospitality setting. The subject programme covers various theoretical and practical aspects of entrepreneurship and innovations management that will help students gain skills to develop a feasible business plan in travel, tourism and hospitality. Furthermore, the module focuses on technological innovations and how they can be successfully used by tourism companies.
Aims
The subject aims to:
- Equip students with theoretical knowledge about entrepreneurship, innovations and business planning in travel, tourism and hospitality
- Develop an appreciation about technological innovations in tourism
- Develop skills for applying the theoretical knowledge into tourism business practice
- Develop managerial, decision-making, creative thinking, planning and organisational skills
- Provide students with skills for effective and efficient business planning in tourism
Learning outcomes
After completing the subject students should be able to:
- Understand the key aspects of entrepreneurship in tourism context
- Appreciate the role of new technologies in travel, tourism and hospitality
- Identify the costs and benefits associated with the adoption of technological innovations in a tourism context.
- Critically evaluate the role of innovations in the entrepreneurial process in tourism
- Identify the key elements and steps in developing a business plan
- Develop and justify a business plan
- Formulate a competitive business strategy
- Create an innovative marketing mix to attract customers
- Know how to finance the business venture
- Evaluate the feasibility of the business idea
- Identify and manage risks in the business process
- Evaluate the role of technology in successful company operations
Transnational Curriculum "Entrepreneurship in New Technologies and Related Industries" - University Level
