Course Image Course 2: Principles of Transnational Entrepreneurship in Tourism

The role of tourism in the development of any country, as well as its social, economic and regional effects, lead to the need to provide advanced knowledge of entrepreneurship and innovation. The idea of this knowledge is to improve the management processes in tourism, to increase labor productivity, quality of service, job satisfaction, training and career development of the employees in the tourism industry. Having that into account, the present topic reviews the nature and role of the entrepreneurship in the tourist sector. Different varieties of approaches for internationalization and entry modes to the new markets are presented.

Elaborated by: Prof. Dr. Teodora Georgieva, Bulgaria