Course Image Course 6: International Marketing Management in Tourism

This topic will look at the international marketing management in tourism. It will reveal the definitions of international tourism, international transportation by the point of view of air travel and international accommodation, as hotel brands and the corporate chains, consortia, and farmhouse accommodation and agri-tourism. Furthermore, the international ancillary services will be presented, such as travel agency operations and business tourism market. Tourism offices and international tourism marketing will be analysed in the frame of international tourism organisations and stakeholders.

Elaborated by: Prof. N. Moussiopoulos and Dr. G. Perkoulidis