Course Image Course 4: Developing a Business Plan in an International Context

The topic offers a snapshot of the issues that must be elaborated in an international business plan in the field of tourism and similar industries. Discussed are the major elements of a business plan, namely company information and background, market analysis, organisational structure and management, marketing plan, financial plan. These cornerstone areas are overviewed mostly from the perspective of the planning process and more detailed information about each of them could be obtained from the rest of the chapters.

Elaborated by: Dr. Nina Zlateva, Bulgaria