As a continuation of the previous topic serves this part of the program which refers to international marketing and promotion. As the most important part of international economic relations represents the international marketing strategy. More specifically, this includes examining the different target markets and the process of choosing the right one, placement of a product on the international market, international promotion and so on. From this topic the students will get knowledge that will help them in providing a competitive advantage on the international market in the future. Especially when creating a transnational business, it is unavoidable to create the proper international marketing strategy.
